Creative Conceptions Launches Oh Là Là Chéri on National Underwear Day with Exclusive One-Day Trade Offer
04.08.2026 | Nottinghamshire, UK – Wednesday just got a little more exciting! Creative Conceptions announces the launch of Oh Là Là Chéri, the internationally acclaimed lingerie collection, to retailers across the UK and Europe, and the timing couldn’t be better.
Launching on National Underwear Day (05. August), the collection brings together sophisticated styling, confidence-boosting designs and irresistible appeal, giving retailers a fresh opportunity to expand their lingerie offering with a brand renowned for combining fashion, fit and affordability.
To mark the occasion, Creative Conceptions is offering an exclusive 10% discount on all Oh Là Là Chéri trade orders placed on Wednesday only, providing retailers with the perfect opportunity to discover the collection while benefiting from an exclusive launch saving.
Oh Là Là Chéri has earned an international reputation for creating lingerie that empowers confidence and celebrates every body. With inclusive sizing, trend-led styling and exceptional value, the collection offers retailers a compelling addition to their lingerie category.
“National Underwear Day felt like the perfect moment to introduce Oh Là Là Chéri to our retail partners,” said Chris Bowles, Creative Conceptions. “It’s a brand that celebrates confidence, individuality and feeling fabulous, so launching on a day dedicated to lingerie felt entirely fitting. To make the occasion even more special, we’re giving retailers a genuine incentive to place their first order with an exclusive one-day-only introductory offer.”
With demand for premium lingerie continuing to grow across both specialist and mainstream retail, the arrival of Oh Là Là Chéri gives stockists the opportunity to introduce an internationally respected brand backed by Creative Conceptions’ award-winning service, marketing support and fast European distribution.
Retailers can also benefit from professionally produced marketing assets, lifestyle imagery and merchandising support to help maximise in-store and online sales from day one.
