Consumers engaged into social media
01.08.2014 | Los Angeles, California, USA – Baci Lingerie announces the launch of its #BaciSelfie social media contest in celebration of the release of its new Dreams Hosiery collection. Presenting the opportunity to generate brand awareness at the consumer level using the power of Facebook, retailers on #TeamBaci stand to gain exposure and new customers by joining the conversation about Baci’s next lingerie sensation.
The contest invites consumers to submit photos of themselves wearing Dreams Hosiery with everyday attire (For example, “Nurse” Thigh Highs with denim shorts, “Cop” Fishnets under a pencil skirt, etc.). Entries will be posted to the #BaciSelfie Contest app on the Baci Lingerie Facebook page, where votes will be tallied to determine the winners. Baci will be administering the contest using a dedicated application that will enhance brand exposure and ensure fair results.
Working with Baci’s social media and marketing team, retailers have the opportunity to share, vote, comment, and promote themselves as a carrier of Baci Lingerie to consumers everywhere. U.S. retailers are strongly encouraged to contact Xgen Products – or regional distributors internationally – to stock up on Dreams Hosiery in preparation for this promotion. Dreams Hosiery is also now available to shop on baci.com.
Officially beginning August 1, 2014, the contest was announced live on the Sex with Emily podcast July 15, and subsequently promoted to her vast social media following. Additional support is also expected from bloggers, models, and trade media. For more information, see www.baci.com.