Co-operative advertising packages for European vendors


28.09.2016 | Clearwater, Florida, USA / Delmenhorst, Germany – Entering into the second phase of their alliance, Storerotica (SE) Magazine and Germany’s Sign Magazine have created a comprehensive advertising package exclusively for European adult novelty manufacturers who don’t currently advertise in either publication. Designed to deliver a global marketing panorama for vendors, these customized advertising packages will act as a bilateral marketing outreach to be seen by brick and mortar retailers across two continents.

“Sign Magazine is very happy with the partnership with Storerotica, as both magazines work in unison on behalf of retailers and manufacturers alike helping solidify the industry,” says Patrick Mallaise, Director of Sales and Marketing for Sign.

The three-month program will consist of five ads in total – three in Sign, two in SE – and editorial integration in each publication. Programs can be modified on a per-client basis if need be.

For 15 years, Sign Magazine has extended to 10.000 wholesalers and retailers within Europe every month with their two publications, Sign Germany and Sign Europe, covering almost 99% of the European market. Sign Germany is published in the German language and is sent to professionals in Germany, Austria and Switzerland, whereas Sign Europe is published in English and delivered to another 5,000 wholesalers and retailers in over 30 countries.

Since 2006, Storerotica Magazine has been North America’s leading business-to-business adult industry trade journal, geared toward erotic retail store owners and buyers, with a subscription base of over 6.000 manufacturers, distributors and adult retail professionals.sign-pure
The shared editorial section, dubbed “Internationally Speaking”, first appeared in 2014 and resumed in Storerotica’s February 2016 issue.

“As we have already proven from the success of our editorial exchanges, vendors whose products are in both SE and Sign Magazines receive the maximum amount of exposure to retailers”, says SE’s PR Manager, Kristofer Kay. “This advertising incentive ensures a more integrated and connected industry all across the globe.”

Vendors interested in more information about the newly combined ad packages can contact Patrick Mallaise directly at or by calling +49 176 30347076.