SLIQUID DEBUTS NEW 5ML SAMPLE PACKETS FOR ELEVATED RETAIL EXPERIENCE

08.07.2026 | Dallas, TX – Sliquid, a leader in premium intimate lubricants, announces the launch of its completely redesigned 5ml sample packets. Sliquid is transitioning away from traditional foil “pillow-style” packets to an innovative, eco-friendlier design. This new, rigid construction holds and distributes the liquid contents far more smoothly and precisely, mitigating the messy dispensing often associated with traditional foil packets.

The sleek new 5ml packets will feature Sliquid’s most popular formulas: H2O, Sassy, Silk, Silver, Satin, Sea, Tsunami, Organics Natural, Organics Natural Gel, Organics O Gel, Ride Lube Silicone, and Ride Lube Hybrid. This diverse lineup ensures that retailers can offer a perfectly tailored sample for every customer preference and product pairing.

“Let’s face it, traditional foil packets have never quite done justice to what’s inside, and they certainly get messy,” said Michelle Marcus, VP of Sales at Sliquid. “We wanted to give our retail and distribution partners worldwide a sampling experience to share with the consumer that truly reflects the premium nature of the Sliquid brand. This new design is both sophisticated and eco-conscious, plus it features an easy-open format that is mindful of those with accessibility restrictions. It’s a total game-changer at the counter and the perfect way for our retail partners to welcome a new customer to the Sliquid brand. They serve as the perfect cross-promotional upsell alongside a novelty toy or device and make for a great gift-with-purchase promotion at any time of the year. Safe to say, our newest sample design delivers an effortless introduction to our flagship formulas while quietly and consistently turning first-time users into loyal, repeat customers.”

Engineered specifically to enhance the point-of-sale retail experience, these packets serve as the ultimate upselling tool. They offer brick-and-mortar stores an effortless way to encourage customers to pair and experience Sliquid with a new toy or intimate wellness purchase, transforming an everyday transaction into a powerful tool for driving repeat traffic and long-term customer loyalty.

Sliquid invites retail buyers to contact their preferred distributor representative, or wholesale@sliquid.com, to place an order.

 

Unforgettable Styles by Adalet Man

07.07.2026 | Alicante, Spain – At Adalet Man, every piece is meticulously designed to enhance masculine confidence and deliver an exceptional experience of comfort, style and seduction. The brand’s underwear and intimate apparel are created not only to fit the body but to celebrate it – accentuating physique, expressing individuality and empowering every man to feel irresistible in every moment.

Crafted from soft, luxurious fabrics with bold and sophisticated details, each design achieves the perfect balance between elegance and sensuality. Refined textures, daring cuts, subtle transparencies and carefully considered finishes create a distinctive experience that invites men to explore new dimensions of confidence, attraction and self-expression.

From understated essentials with a seductive edge to statement pieces that embrace bold masculinity, Adalet Man celebrates sensuality without boundaries. Because intimate apparel is more than a garment – it is a statement of identity. And that identity is powerful, confident and undeniably magnetic.

Every detail is thoughtfully engineered to ensure an impeccable fit, superior comfort and a commanding presence. The perfect fusion of sophistication and daring design allows every man to present himself to the world with absolute confidence, style and charisma.

Discover the Adalet Man collection and experience the luxury of refined masculine seduction.

Available for worldwide distribution at www.lovecherry.es.

DUSEDO Launches Exclusive Pre-Order Promotion for New HUNKYJUNK Collection

06.07.2026 | Amsterdam, The Netherlands – DUSEDO is excited to announce an exclusive pre-order promotion celebrating the upcoming launch of the latest HUNKYJUNK collection.

The new release features 21 new products, including innovative cockrings, cockslings, and nipple suckers, available in a range of colours and convenient 5-pack options. Crafted from premium soft and liquid silicone, the collection delivers the exceptional quality and comfort that HUNKYJUNK is known for.

To mark the launch, DUSEDO is offering a limited-time pre-order promotion:

From now until July 15, customers who pre-order 10 units from the new HUNKYJUNK collection will receive 1 additional unit free.

This special offer allows retailers to stock up on the latest HUNKYJUNK products while enjoying added value ahead of the official release.

For more information or to place your pre-order, go to DUSEDO.com now.

Sportsheets Appoints Donavon Dartez as General Manager to Lead Strategic Growth and Operational Excellence

03.07.2026 | Huntington Beach, CA – Sportsheets, a pioneer in intimate wellness, positioning, strap-on, and couples’ exploration products, is pleased to announce the appointment of Donavon Dartez as General Manager.

Dartez brings more than 25 years of executive leadership experience spanning consumer products, lifestyle brands, wholesale distribution, global sourcing, and business operations. Throughout his career, he has held senior leadership positions with Fossil Group, Volcom, DC Shoes/Quiksilver, Etnies, Element Brand, and most recently QWW, Inc., where he served as Vice President of Operations & Business Development and operating partner to the founder. His experience includes leading large sales organizations, developing multi-channel growth strategies, managing international sourcing and manufacturing operations, and building the systems and processes that support sustainable business growth.

As General Manager, Dartez will oversee day-to-day business operations while partnering closely with Sportsheets CEO and Owner Julie Stewart and the leadership team. His focus will include driving strategic growth initiatives, strengthening operational excellence, enhancing customer partnerships, and helping position the company for its next phase of expansion.

“Donavon brings a rare combination of business acumen, operational leadership, sales expertise, and entrepreneurial experience,” said Julie Stewart, CEO and Owner of Sportsheets. “For more than three decades, Sportsheets has built its reputation through innovation, strong customer relationships, and a willingness to create categories rather than simply follow them. As we continue to grow and evolve, I am excited to welcome Donavon to the team. His leadership will help us strengthen our foundation, pursue new opportunities, and continue delivering the innovation our customers have come to expect.”

“Sportsheets has an incredible history in this industry, and Donavon’s experience makes him a natural fit for where we are headed,” said Kelly Sofferman, Executive Vice President of Sportsheets. “He brings a thoughtful and disciplined approach to leadership, a deep understanding of both customers and operations, and a proven ability to align teams around shared goals. I look forward to working alongside him as we continue growing the business and supporting our partners around the world.”

“Sportsheets has earned a remarkable reputation for innovation, quality, and customer loyalty,” said Dartez. “What attracted me most was the company’s history of creating products and categories that have shaped the industry. I am excited to work alongside Julie, Kelly, and the entire Sportsheets® team to build on that legacy, strengthen our partnerships, and help guide the next chapter of growth.”

Dartez will join the Sportsheets team at the upcoming ANME Founders Show in Burbank, where he looks forward to meeting customers, distributors, retailers, and industry partners.

“I am eager to spend time listening, learning, and understanding how we can best support our customers’ success,” Dartez added. “I look forward to meeting many of our partners at ANME and discussing opportunities for the future.”

For more information about Sportsheets, visit www.sportsheets.com.

SCALA Partner API now available

01.07.2026 | Wijchen, The Netherlands – SCALA is expanding its range of services to include a new GraphQL Partner API. This enables partners to access product data, stock levels, images and other information more quickly and flexibly. Instead of downloading complete data feeds, partners can retrieve only the specific data they need – this reduces data transfer and improves performance.

The API can be easily integrated into existing systems and also provides access to the SCALA web service. Personal API access, documentation and a GraphQL Explorer are available via the SCALA customer portal.

Existing XML and CSV feeds will remain available, so current users do not need to take any action. Developers can use the new API directly with a personal token.

BMS FACTORY ANNOUNCES POWER PUMP – DUAL MOTOR SHOE VIBRATOR

30.06.2026 | Toronto, Canada – BMS Factory is stepping up their collection with the Power Pump Dual Motor Vibrator! If the shoe fits, wear it… and this vibrator is the perfect fit for both beginners and seasoned users alike.

Here are the key features of this red-hot high heel:

  • Discreet Design: Shaped like an ultra-chic high heel shoe, this toy features a fashionable design with some serious kick.
  • Simple & Powerful: With 3 vibration speeds and 9 functions, you can enjoy complete customization with independent motor control in both the heel and toe.

Arriving in mid-July, the Power Pump is the perfect gift that will have your partner saying, “please step on me”. Don’t miss your chance to grab yours today.

Pre-order today by contacting sales@bmsfactory.com!

Aneros Announces New Accessory Product

30.06.2026 | Houston, TX – The pioneer in sexual health and wellness products, Aneros is proud to announce the release of the Aneros Soaker, the newest addition to its growing line of accessories designed to enhance the ownership experience for Aneros users.

Created specifically for the care and maintenance of prostate massagers, the Aneros Soaker offers a simple and effective solution for achieving a deeper, more thorough clean. Designed to reach areas that can be difficult to clean through traditional rinsing methods alone, the Soaker helps users maintain optimal hygiene and prolong the life of their favorite Aneros devices.

The Aneros Soaker features a user-friendly design that allows users to fully immerse and cleanse their prostate massagers using household products with ease. Whether used as part of a regular maintenance routine or for a more comprehensive cleaning after extended use, the Soaker provides a convenient solution for keeping devices fresh and ready for use. The Aneros Soaker provides a deep clean to help reduce stains, smells, kills bacteria, and on top of it can be used with any type of prostate massager or product that can be freely suspended!

“At Aneros, we’re always looking for ways to improve every aspect of the customer experience,” says Brent Aldon, Director of Sales and Marketing for Aneros. “The Soaker was developed in response to customer feedback and our commitment to providing practical accessories that support the care and longevity of our products. It’s a simple tool that delivers real value for our customers.”

The Aneros Soaker is now available and is currently shipping worldwide. Retailers interested in carrying the Aneros Soaker should contact their preferred distributor for additional information.

Lovense Unveils 4th-Generation Camming Technology With “Control Me” Feature Launch

29.06.2026 | Singapore – Lovense expands its interactive camming ecosystem with ‘Control Me’ — enabling creators to control fans’ toys at scale, completing a full bidirectional loop built on the industry’s largest installed base of connected devices. The feature’s API has now launched and ready for integration on camsites.

Built upon the success of previous installments: Tip to Vibrate, Cam Extension & Give Control. The core feature of Gen-4 is “Control Me,” designed to push the boundaries of immersion, giving creators a more direct & more intimate way to engage fans. Allowing fans to request creators to take control of the fans’ Lovense toy, directly from the sites.

Lovense’s latest innovation builds on an ecosystem long shaped by the company’s patents related to camming and toy interaction, which underpin how toy-powered engagement is delivered across platforms. This ecosystem enables creator tools that are purpose-built for the realities of today’s morphing entertainment industry. Lovense also mentioned the public release comes after an extensive series of private test rounds on multiple platforms.

From “Give Control” to Mass Monetization

The new “Control Me” feature follows the wild success of Lovense’s “Give Control” capability, which lets fans control performers’ Lovense toys during broadcasts and private sessions. Since its rollout, Give Control has become a proven monetization engine—generating millions of USD for the camming industry every month.

Building on those results, Lovense now introduces the next evolutionary step: Control Me—a creator-controlled experience.

Introducing “Control Me”

With Control Me, creators gain the ability to control a user’s Lovense toy.

The flow is designed to feel intuitive and permission-based:

  1. A user connects their Lovense toy to the platform.
  2. During the show, the user tips the correct amount to unlock the invitation.
  3. The model receives an invitation request and can accept or decline.
  4. If accepted, the model is shown an on-screen pop-up confirmation that enables the creator to control the user’s Lovense toy for the selected duration.

Pricing flexibility is a core feature of the new system. Through Lovense Cam Extension, creators can set the price for Control Me as high or as low as they choose—including the option to make it discounted or free during private shows.

Stronger Engagement, More Time, Higher Conversions

Lovense states that Control Me is engineered to drive measurable improvements, including:

  • Higher user engagement
  • Increased conversion rates
  • Better creator retention

The result is a unique, immersive user experience—intended to keep fans returning, while providing creators with a boost in earnings.

“Control Events” Let Creators Scale and Earn Multiple Times

In addition to individual Control Me sessions, this feature builds creator tools for special control events. With these events, creators can prompt fans who connect their toys to participate in special shows—and then control everyone’s toy with one simple click.

This capability allows creators to:

  • Increase event intensity and show pacing (Including edging shows)
  • Creators earn multiple times for the same amount of work.
  • Encourages promotion on social media to grow a crowd of toy owners.
  • Opportunities for sites and creators to earn from toy sales: get paid commission when fans buy toys, through the affiliate program, and then get paid again to control the fans’ toys.

API & Developer Support Now Live – For Free!

To help platforms & developers integrate the new experience quickly and reliably, Lovense developer documentation is ready now on the Lovense Developer website: https://developer.lovense.com/

Sites can also email Lovense: partners@mail.lovense.com

JO Introduces the Bake Shoppe Collection, Bringing Bakery-Inspired Flavor to Intimate Wellness

29.06.2026 | Santa Clarita, CA – JO, a trusted leader in sexual wellness for more than 25 years, announces the launch of the JO Bake Shoppe Collection, a new line of bakery-inspired flavored personal lubricants designed to bring familiar flavors and trusted performance to the flavored lubricant category. Available in convenient 2 oz bottles, the collection offers retailers an approachable assortment that encourages impulse purchases, gifting opportunities, and repeat sales.

The Bake Shoppe Collection features three dessert-inspired flavors:

  • Frosted Cupcake – Warm vanilla cake layered with smooth vanilla frosting and baked sweetness.
  • Orange Creampuff – Bright citrus balanced with silky vanilla cream and airy pastry notes.
  • Peach Cobbler – Slow-baked peaches layered with warm vanilla and buttery crust.

Built on JO’s trusted water-based formula, each product is designed for both oral and intimate use and delivers a smooth glide that rinses clean with water. Like all JO flavored lubricants, the Bake Shoppe Collection is made without sugar, parabens, or propylene glycol, is compatible with toys and safe for use with condoms, and features an FDA-cleared formula intended for intercourse. Every product is manufactured in the USA in an ISO-certified facility.

“Flavored lubricants continue to be one of the easiest ways for retailers to introduce new shoppers to the category because the flavors are familiar and approachable,” said Timothy Ferencz, Director of Sales, North America. “With the Bake Shoppe Collection, we focused on recognizable bakery-inspired flavors paired with the trusted JO formula retailers already know. The result is a collection that’s easy to merchandise, encourages impulse purchases, and gives consumers another reason to come back to the category.”

The JO Bake Shoppe Collection is supported by retail-ready merchandising materials, digital marketing assets, and sell-in tools designed to help retailers introduce the collection and drive consumer engagement both in-store and online.

The JO Bake Shoppe Collection is available now through authorized distributors and retail partners. Retailers can contact their preferred distributor or JO representative for ordering information, merchandising support, and marketing materials.

Because Pleasure Has a Sweet Side.

SPORTSHEETS SET TO UNVEIL SIGNATURE COLLECTION AT ANME – PREORDERS NOW OPEN

26.06.2026 | Huntington Beach, CA – Sportsheets is proud to announce that preorders are now open for the new Signature collection, which will make its official debut at the ANME Founders Show, July 13-15, 2026, in Burbank, California.

Designed to bring Sportsheets’ most recognized and enduring products together under one cohesive identity, Signature serves as the new home for many of the company’s foundational styles, including the iconic Under the Bed®Restraint System and other long-standing customer favorites. Alongside these trusted best sellers, the collection introduces 20 new products featuring elevated materials, refined aesthetics, and thoughtfully designed packaging.

New additions include soft-touch cashmere-silicone leather handcuffs, ankle cuffs, collars and leashes, silicone gag options, body jewelry, sensory tools, a positioning sling, and an anchorable waterproof blanket, all crafted to encourage exploration and connection.

The launch also introduces the new Signature logo and packaging system, designed to enhance merchandising, encourage cross-selling, and help consumers shop with confidence. Every package features clear product photography, full-color lifestyle imagery, fit and sizing information, care instructions, compatibility recommendations, and QR codes linking directly to product demonstrations and educational content.

“Signature represents years of development, refinement, and collaboration across our organization,” said Emily Silva, Product Line Manager at Sportsheets. “We evaluated every detail, from materials and finishes to packaging and presentation, to create a collection that feels elevated while remaining approachable, functional, and true to the quality standards our customers expect from Sportsheets.”

For Sportsheets CEO Julie Stewart, the collection represents an important evolution for the brand and the products that helped establish the company as a leader in the category.

“For more than three decades, Sportsheets has created products that have become staples in bedrooms around the world,” said Stewart. “Signature gives our most foundational products a home of their own while creating a platform for future innovation. Bringing these products together under a unified identity strengthens our retail presentation, improves consumer education, and allows us to showcase category favorites like the Under the Bed® alongside an exciting new generation of products.”

Attendees of ANME will have the opportunity to experience the Signature collection firsthand ahead of its August 2026 ship date.

In addition to the launch of Signature, Sportsheets has been nominated for three 2026 StorErotica Awards:

  • Business Woman of the Year: Kelly Sofferman, Executive Vice President
    • Fetish/BDSM Company of the Year: Sportsheets
    • BDSM Product of the Year: Edge® Spiked Sensory Mat

Voting remains open through June 29, 2026. Industry professionals can cast their ballot here.

Retailers and distributors interested in learning more about the Signature collection or scheduling a meeting during ANME can contact sales@sportsheets.com.

Contact

Patrick Mallaise
Lange Str. 112
(D) 27749 Delmenhorst

Tel.: +49 170 38 55 722
E-Mail: patrick@signmagazine.de

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