California Exotic Novelties and Vivid Entertainment Join Forces to Create Vivid Raw

02.07.2014 | Los Angeles, USA – California Exotic Novelties and Vivid Entertainment have teamed up to create a new line of products for men called Vivid Raw. The innovative 34-sku collection will be officially unveiled at the July ANME Trade Show.

Vivid Raw consists of dolls, strokers, masturbators and life-sized pieces. The packaging has a masculine appeal and captures the Vivid brand, which will equal results for distributors and retailers. California Exotic Novelties is so confident in the quality of the Vivid Raw Collection, that every item is backed with a one-year warranty.
Susan Colvin, President and CEO of California Exotic Novelties, says, “Steven and I are proud to announce our partnership to create the Vivid Raw Collection. Our teams have worked together to develop the best way to bring an innovative men’s line to market. Vivid is the adult entertainment leader and California Exotic Novelties is the toy industry leader; the best working with the best!”
Steven Hirsch, founder and co-ceo of Vivid Entertainment, says, “For the last two years our top priority at Vivid has been to extend and leverage the brand we’ve built for the past 30 years. We’ve done this successfully by creating Vivid TV, Vivid Radio and licensing our name for gentlemen’s clubs and other products. Working with Susan and CalExotics on the Vivid Raw line is another natural extension of this strategy.