Bruce Murison returns to Standard Innovation

04.11.2014 | Ottawa, Ontario, Canada – Standard Innovation announces a corporate restructuring with a focus on expedited product development and fuelling long-term sales growth. Bruce Murison, inventor of the We-Vibe and cofounder of Standard Innovation, is returning to lead the company as its Chief
Executive Officer. Standard Innovation is also pleased to announce the appointment Frank Ferrari to the position of President.


After four years away from the day-to-day operations of Standard Innovation, Murison is returning to further develop the We-Vibe product strategy, extend the brand’s offering and expand the company’s global growth.
Murison has appointed Frank Ferrari as Standard Innovation’s President. Ferrari will lead the senior management team and work closely with Murison to drive the strategic business direction. Ferrari has been a member of board of directors of Standard Innovation since 2008. He has a background in business analysis and project management. For more information about the company and products, please visit and