Astkol Invites to Cooperation

13.05.2025 | Moscow, Russia – Astkol-Alfa, one of the leading Russian distributors of 18+ products, is a regular participant in domestic and foreign industrial exhibitions.

As an exhibitor, the company has participated in all Russian industrial exhibitions since 2000. Since 2012, Astkol-Alfa has been a regular exhibitor at the EroExpo in Moscow.

“Exhibitions not only help to demonstrate the available range of goods in the matrix at the distributor, but are also an integral part of educational activities of our industry,” says the company’s CEO Gleb Kolesnikov.

Among the most frequently visited foreign exhibitions are EroFame and EroSpain in Europe, Shanghai International Adult Products Industry Exhibition (API-Expo) in China and Asia Adult Expo (AAE) in Hong Kong. Such business trips provide an additional opportunity to meet with regular partners, as well as to study industry trends, see new products and find new brands in order to offer only the best products to our customers in Russia.

“Recently, the interest of Chinese companies in the Russian market has increased a lot,” says the company’s CFO Natalia Skovorodova, at the AAE exhibition, which was held in August 2024. “Our representative even gave a presentation on recent challenges of the Russian market and future trends in the adult industry.”

Astkol-Alfa, as a distributor, is interested in working on a long-term and permanent basis with a guarantee that all distributed brands are under its protection in the market, marketing and promotion are developed for the brand, which as a result, lead to the formation of a positive brand reputation.

Astkol-Alfa, working with brands, also does a lot of work to protect them from counterfeit imports and the sale of fake products. Not all distributors are ready to do such work, but they do it. It is an enormous amount of work and additional financial expenses on them, but they take these steps because they understand that this is part of a partnership, and they initially work with brands as partners.

That is why Astkol-Alfa is so careful in selecting the brands and products they offer, and once the choice is made, they are always ready to invest in brand promotion on the terms of mutual partnership and protect the reputation of the brand in the market.

“I’d like to inform with a proud,” CFO Natalia Skovorodova continues, “that this year we signed the License Agreement with  Tingon, completely new and in our opinion, an up-and-coming brand that we believe and we will promote together with this brand the products in our market the best way as we can do.”