ANME Founders Show turns out great success for pjur
Once again, ANME Founders Show in Los Angeles was a great success for pjur this year. The biggest brands of the erotic industry met here from January 07 to 09 to present their latest products.
There was particularly great interest in pjur group’s innovative and unique product videos. pjur had produced next-generation clips for their lubricants. Apart from regular information videos that describe the products, pjur now also offers humorous clips that leave the viewers with a smile on their face. Whether a small car that doesn’t have enough room for everything you want to put in the trunk – to explain the assets of pjur BACK DOOR glide – or the example of spilling and dribbling in every ordinary situation to show the advantages of the drip-free pjur Toy Lube: pjur has managed to demonstrate the qualities of its products by using everyday life settings in a way the market has not seen before. The focus is shifting away from videos that show lots of skin, and moving towards clips that convince by humor and wit. The enthused visitors of ANME Founders Show could take these videos home with them on pjur USB sticks, courtesy of the Luxembourg-based lubricant producer.
The response from the American retailers and distributors was overwhelming. “More and more people are interested in the pjur brand and ask specifically for pjur products in stores all over the world.”
The popularity of pjur could also be seen at the ANME booth: There was a great number of pre-arranged appointments, and the event turned out a fantastic platform for pjur to present new products, which in turn resulted in numerous new orders. “The event was a success in every respect,” says Alexander Giebel, CEO and founder of pjur group. “We are looking forward to the next show in Los Angeles come July, where we’ll be presenting our new pjur products again.”