XR Brands CEO & Founder Ari Suss wins XBIZ Award


26.01.2018 | Huntington Beach, California, USA – XR Brands CEO and Founder Ari Suss was presented the 2018 Progressive Leadership Award at the XBIZ Executive Awards, held Jan. 17 at the Andaz Hotel in glittery Hollywood. Suss was hand-selected for the award following more than two decades of leadership and innovation within the adult product industry and for setting new standards for fetish and BDSM product development.
Ari Suss 2016
The Progressive Leadership Award celebrates industry members whose exceptional career achievements have set precedents within the pleasure product industry. Suss’s career began in 2000 with a pioneering role in the fetish and BDSM product industry, and in 2007 his passion led him to found XR Brands, a multifaceted manufacturer dedicated to serving adult retailers and distributors with expert-level service. The company is now known for being the first to introduce fetish and BDSM gear in beautifully packaged, fully merchandised, and competitively priced collections for customers around the world.

“Building this company has been an incredibly rewarding, and I am honored to have been recognized by XBIZ for progressive leadership,” Suss said. “I started in this business almost 20 years ago and XR Brands remains one of the only major manufacturers whose staff boasts a vast knowledge of – as well as personal passion for – the lifestyle. The team and I work hard to maintain our reputation for BDSM expertise, niche products, quality manufacturing, and excellent customer service, and this award means so much to us all.” To learn more about XR, please visit www.xrbrands.com.