Williams Trading Co. inks distro deal with Joydivision
17.09.2014 | Hanover, Germany – Joydivision LLC, the U.S. subsidiary of Europe’s leading brand for sensual and erotic lifestyles products, Joydivision international AG, announce their domestic partnership with major adult novelty distributor Williams Trading Co.
Joydivision made their first U.S. appearance at ANME Expo 2014, but early talks with Williams Trading Co. already took place in 2013 at eroFame in Hannover, Germany. Both companies expressed keen interest in a partnership. A few months after Joydivision’s official US launch the deal was finally signed.
“Joydivision is already a well-known brand worldwide and among the industry. With their U.S. launch, we knew right away that we wanted to be part of this exciting endeavor – to bring and distribute Joydivision to the market. Their products and market approach with top quality made in Germany at affordable prices fit perfectly into our line-up. We are very excited that Joydivision considered us among all others to be their first major U.S. distributor and look forward to a successful and prosperous partnership”, so Bob Pyne Jr, Vice President Williams Trading Co.
Williams Trading Co., located in Pennsauken, NJ, is one of the largest US adult novelty distributors who just celebrated 40 years in the business. With a 95% fulfillment rate, they have a very loyal and established customer base. Williams Trading Co. offers the best products when it comes to bedroom, bath, and lingerie. Joydivision will utilize Williams Trading Co.’s strong marketing programs to not only distribute products nationwide, but also to contribute to sexual health education.“To work with Williams Trading Co. is an obvious choice for us as they not only score high in all important aspects, but also share our same philosophy and business approach”, said Oliver Redschlag, CEO Joydivision International AG.
Shortly after ANME in July, 2014, both companies finalized the deal to start immediate distribution. Williams Trading Co. will showcase the new line, including toys and massage oils, in September at the ILS Show in Las Vegas, NV. JOYDIVISION will also have their own booth again, but a representative will be at the Williams Trading Co. booth as well to answer questions and provide Williams Trading Co. staff support for interested buyers.
“It’s been a tremendous year for us so far and we are well on track. Many retailers already started carrying our products and with Williams Trading Co. on board, we accomplished another important key stone for our market strategy. It is important for us to provide the highest standards in customer service and also to create a large-scaled distribution network to reach all target markets. With the support from Williams Trading Co., we are very confident we will achieve those goals”, said James Parker, President Joydivision, LLC
Williams Trading Co. has already moved into pre-sale mode and preparing for ILS. “Things have been moving very fast, since we really wanted to showcase the Joydivision line at our ILS booth. We are looking forward to the ILS launch and a prosperous partnership. We will be announcing a unique E-Learning Program at ILS to compliment the launch to support our dealer network with Joydivision”, Scott Dantis, Director of Sales and Marketing Williams Trading Co, confirmed.