Visual and emotional packing for Joyballs secret


25.01.2016 | Hanover, Germany – Joydivision presents its new packaging for Joyballs secret. Thanks to the new design, Joyballs are now even more customer-friendly, shifting the focus to clear-cut competitive differentiation. The unique, patented Silikomed material of the packaging, along with its appearance and its perfect suitability as a medium for communication, results in a sophisticated overall concept.

The attractive packaging informs consumers about the quality of the product in a coherent manner, enabling them to make a targeted, clear and fast purchase decision. Besides integrating important consumer aspects and the product features, which are communicated on the side using easily comprehensible symbols, the product attracts customers’ attention in a downright flirtatious manner: a personal letter of seduction. The product quality is further emphasised by the immediately visible “made with Love in Germany” print.
15013_Joyballs_secret_lovely_magenta-deep_black_01_1_CMYKThe packaging is refined with glossy varnish, ensuring an exciting visual and tactile packaging experience. The outer lock-bottom carton, which is open at the top, offers a handy slip case with a single hole that can be operated with one finger. The previous blister packaging has been replaced with a convenient storage box. Depending on the shelving situation, the packaging is also available with a Euro tab.
This new packaging of the Joyballs secret constitutes the first of many innovations in the presentation of Joydivision products. The other quality products will be integrated into the new presentation design gradually. For more information, please visit