Two global players join forces: Joydivision enters Indian market

18.09.2014 | Hanover/Mumbai, Germany/India – In the Indian company, by Digital E-Life, Joydivision international AG has found a further partner for worldwide distribution. For its part, Digital E-Life trusts in Joydivision’s quality brands.

As a pioneer of India’s erotic industry, Mr Samir Saraiya (CEO, Digital E-Life) knows that Joydivsion is indispensable for his range, as one of the world’s leading brands. With Joydivsion’s sensual, erotic products, Digital E-Life can market items in India that are of the highest quality and represent great value for money. The premium quality of Joydivsion’s products, which are solely manufactured in Germany, will definitely enrich the adult Indian market.
“Recent years have shown that the demand for quality is consistently rising in India. With Joydivsion, we have the right partner at our side to offer our customers a complete, high-end range of products,” says CEO, Mr Samir Saraiya.
“Our products represent a laid-back approach to the subject of sexuality. We are delighted to have Digital E-Life as our partner who shares our philosophy, and are looking forward to our first presence in India. We are particularly pleased by the professional and attractive look of the website,” says a satisfied Andreas Forbrig, Joydivsion’s Sales Director.