26.08.2015 | Almere, the Netherlands – Now ready to order at Scala Playhouse: the new We-Vibe Classic. This must-have couples toy is based on the original, rounded We-Vibe silhouette, but has an extra flexible fit and is made of silky-soft silicone to guarantee the most comfortable and pleasurable experience possible.
The We-Vibe Classic is an exciting re-introduction of the original shape that made We-Vibe a worldwide success. Whereas their latest releases, such as the We-Vibe 4, featured a ‘flatter’ shape, the We-Vibe Classic has gained back its curves; to please fans of the original model.
Prepare to be
amazed by the We-Vibe Classic’s powerful twin motors, which allow you to choose your favorite vibe from 10 different vibration modes. Lovers can even create their own unique custom-vibration playlists; allowing you to create your own pleasurable rhythm.The new, ready to order We-Vibe Classic also features a sleek, wireless remote control and can also be used with the We-Connect app. This special mobile application lets a lover control the toy from any location providing there is network access. A long-distance relationship has never been more pleasurable. Discover this classic example of an amazing couples toy today at Scala Playhouse online via www.scalaplayhouse.com and place your order of We-Vibe Classics today.
15.07.2015 | Ottawa, Ontario, Canada / Wasserbillig, Luxembourg – pjur group and We-Vibe announced a partnership to launch two new co-branded products, We-Vibe Lube – made by pjur and We-Vibe Clean – made by pjur. Especially created by pjur for use with We-Vibe products, We-Vibe Lube – made by pjur is a premium, water-based personal lubricant and We-Vibe Clean – made by pjur is an alcohol-free cleaning spray.
Both companies
will spotlight the new products these days during ANME in Burbank, California on July 12-14, 2015. The products are available to retailers in the EU in September and in October for those in North America and Australia. “We-Vibe has found a perfect partner to help ensure that our customers get the best possible We-Vibe experience,” said Frank Ferrari, president of Standard Innovation, creators of the We-Vibe brand. “pjur’s premium quality and global reach make great bedfellows for We-Vibe, extending our product line into the premium personal lubricant and cleaner space.”“The core competencies of both companies have come together for the benefit of We-Vibe customers around the world,” said Alexander Giebel, founder and CEO of the pjur group. “These products have been specially created for We-Vibe and tested for compatibility by a leading German laboratory. We’ve also designed unique packaging to appeal to the We-Vibe shopper.”
We-Vibe Lube – made by pjur is a premium water-based lubricant specifically for use with We-Vibe products. It enhances the ease and comfort of intimate sexual activity by providing additional moisture and long lasting lubrication.
The alcohol-free We-Vibe Clean – made by pjur is created for gentle hygienic cleaning for adult pleasure products. The dermatologically-tested spray reduces odor and is formulated for use with materials sensitive to alcohol such as latex, rubber and silicone. Both products are sold in 100ml bottles.
For more information on these products in Canada or the US, please contact We-Vibe at customercare@we-vibe.com. For all other global territories please contact pjur at sales@pjur.com.
26.02.0215 | Ottawa, Canada – We-Vibe announced the introduction of the We-Vibe Passionate Play Collection.
A limited edition gift set including the world’s number one selling couples vibrator, the most powerful mini-vibe and a playful silky sash. The We-Vibe Passionate Play Collection is available to We-Vibe authorized distributors for pick-up beginning March 9, 2015. The Passionate Play Collection makes a perfect gift for anniversaries, weddings, bridal showers or birthdays. It includes a special, limited edition We-Vibe 4 Plus in aqua blue, a pearl Tango by We-Vibe mini-vibe and a bonus playful silky sash.
The limited edition We-Vibe 4 Plus comes in beautiful silky-soft, aqua blue, medical-grade silicone. It’s 100% waterproof and comes with a wireless remote control, USB charging base and it’s ready to work with the free We-Connect smartphone app.The small yet mighty Tango by We-Vibe is designed for precise external stimulation or pairing with a silicone form for internal stimulation. 100% waterproof and body safe, Tango recharges in just 90 minutes and the low-power alert lets you know when it’s time to recharge.The Passionate Play Collection also includes a bonus silky sash. The playful sash can be used as a blindfold or a gentle restraint. The full Passionate Play Collection product details can be found at www.we-vibe.com.
11.12.2014 | Ottawa, Canada – We-Vibe today announces an exclusive distribution agreement with Digital E-Life to bring the We-Vibe brand of sensual lifestyle products to India. Digital E-Life will soon offer the full line of We-Vibe couples and solo products to Indian consumers on its web store, thatspersonal.com, and through other leading e-commerce sites.
“Working together with Digital E-Life, we see tremendous opportunity for the We-Vibe brand in India,” says Beth Brown, International Business Development Director for We-Vibe. “We-Vibe is already globally recognized as the best known vibrator brand and we are thrilled to have the opportunity to partner with an innovative company to expand that reach into new territories.”
Digital E-Life, through its e-commerce site thatspersonal.com, has opened up the Indian market for new sexual health and wellness products. The company brings quality products from well-known global brands to Indian consumers with the aim of being the leader in discreet purchase and delivery.
“We want to introduce our buyers to the best products from the world’s leading brands and create a safe and conducive shopping experience for them,” said Samir Saraiya, CEO of Digital E-Life. We are thrilled to distribute We-Vibe in India because of their high quality innovative products as well as their commitment to excellence”.
We-Vibe is successful in designing and manufacturing high-quality, body-safe, eco-friendly intimate products. The original and signature couples’ product, We-Vibe, quickly became the fastest-selling sexual wellness product of its type in history. We-Vibe also offers a line of solo-use products including Touch by We-Vibe and Tango by We-Vibe. We-Vibe products are available in thousands of retail locations in over 50 countries. We-Vibe is from Standard Innovation, a Canadian company dedicated to shaping the future of sexual health and wellness.
04.11.2014 | Ottawa, Ontario, Canada – Standard Innovation announces a corporate restructuring with a focus on expedited product development and fuelling long-term sales growth. Bruce Murison, inventor of the We-Vibe and cofounder of Standard Innovation, is returning to lead the company as its Chief
Executive Officer. Standard Innovation is also pleased to announce the appointment Frank Ferrari to the position of President.
After four years away from the day-to-day operations of Standard Innovation, Murison is returning to further develop the We-Vibe product strategy, extend the brand’s offering and expand the company’s global growth.
Murison has appointed Frank Ferrari as Standard Innovation’s President. Ferrari will lead the senior management team and work closely with Murison to drive the strategic business direction. Ferrari has been a member of board of directors of Standard Innovation since 2008. He has a background in business analysis and project management. For more information about the company and products, please visit www.standardinnovation.com and www.we-vibe.com.
22.09.2014 | Ottawa, Canada – We-Vibe announces the introduction of the Tango Pleasure Mate Collection, the ultimate all-in-one pleasure set. The Tango Pleasure Mate Collection includes a special-edition, pearl Tango mini-vibe packaged with two silicone forms — Glow Pleasure Mate is for targeted G-spot stimulation and Dusk Pleasure Mate is for those new to anal play. Pleasure Mates are available to We-Vibe authorized distributors beginning October 6th.
A powerful, yet petite intimate massager,
Tango by We-Vibe™ is designed for precise external stimulation. It delivers deep, rumbling vibrations right where they’re wanted. The narrow edges provide direct stimulation, while the flat area soothes and stimulates with all-over massage. Tango can be used on its own, or paired with Glow or Dusk for internal stimulation.Glow Pleasure Mate™ is shaped for targeted G-spot stimulation. Its tip is soft and supple, but the handle is firm and strong, allowing users to apply pressure for just the right feel. Dusk Pleasure Mate™ is silky soft and smoothly tapered for those new to anal exploration. When Dusk is paired with Tango, the rumbly vibrations relax and provide waves of pleasure.
The Tango Pleasure Mate Collection is 100% waterproof and body-safe. With the eight vibration modes of Tango and two silicone forms to choose from, variety is the new spice in this collection. Tango by We-Vibe recharges in just 90 minutes, and the low-power alert lets users know it’s time to power up.
Retailers can access a full collection of digital downloads and a product feature sheet on the We-Vibe partner center. For more information please visit www.we-vibe.com.
04.08.2014 | Broomfield, USA – Award-winning distributor Eldorado is proud to announce the We-Vibe 4 Plus is coming soon. The couples toy is available for pre-order at Eldorado.
The couples vibrator now comes with an app. Couples can now use it together, whether they’re in different countries or in the same room. The app offers users to control, create, and connect. The advanced app remote features independent motor control and 5 bonus modes, as well as users to make and save their own custom vibration patterns. With the We-Vibe app couples can play with each other from anywhere in the world.
We-Vibe 4 Plus still features the compact, body-hugging form people have come to know and love. In addition to the app, users can enjoy a 100% waterproof design, body-safe medical-grade silicone, fast recharging, and up to 3 hours of pleasure. The 4 Plus comes complete with wireless remote control, compact and discrete case for storage, charging, and travel.
For more information or to place your pre-order, contact your Eldorado account manager or visit www.eldorado.net.
17.03.2014 | Almere, The Netherlands – On 9 and 10 March Scala Playhouse welcomed visitors to discover their senses during the Scala Fair. The theme was found in every aspect of the fair with games where the visitors could win all kinds of prizes. The winners of these games will be informed personally and the winners will be presented in the May issue of PLAY magazine.
Discover your senses
The theme was easy to find everywhere in the showroom of Scala Playhouse. Visitors could taste all kinds of things like French macaroons at the KissMe booth, Sparkling wine and strawberries at the Mae B booth and energy drinks from Stimul8. In the evening of March 9th there was a party for visitors with cocktails, a salsa band and exotic acts like limbo dancers.
New offers
Scala Playhouse presented new services at the fair like the new drop shipping service and the private label service. Are you interested to start your own web shop very easily without high starter costs or would you like to have your own private label for a toy range or lingerie range? Ask your sales representative at Scala Playhouse for more information.
TOYJOY rebranding
Having the former Scala Fair with the announcement of TOYJOY being under construction, Scala Playhouse was proud to unveil the colorful boxes at the Scala Fair. The responses were overwhelmingly positive! All TOYJOY Classics toys are now presented in a box that looks like a milk carton. The TOYJOY Classics are now available at scalaplayhouse.com
New lines, products and brands
Suppliers from all over the world came to The Netherlands to present their new lines and products at the Scala Fair like We-Vibe with their new POS materials, Pipedream and Calex with new products and Bijoux Indiscrets being introduced at the Scala Fair as a new brand.
Successful fair
Berry Koldewijn: “Like always everyone at Scala Playhouse took a great effort to welcome our guests at the Scala Fair. We had great responses to the way we emphasized our theme, our new offers and we had even more visitors that last time. A great sign in the market for us, because it shows that more and more retailers are interested in the way we work together with our partners and clients.”
04.02.2014 | Ottawa, Ontario, Canada – Three new We-Vibe products are set to hit the market this spring: “We-Vibe II Plus”, and new and improved “Tango by We-Vibe” and “Touch by We-Vibe” solo vibrators. All three products have new premium packaging to beautifully complement We-Vibe 4. With their introduction, the entire We-Vibe line now has a more powerful brand presence in store and online.
“Retailers tell us that our refreshed product line and new merchandising materials create a strong We-Vibe brand presence in store,” said We-Vibe CEO Danny Osadca. “We’re excited to work with our partners to further grow their sales and strengthen consumer awareness of the full-line of We-Vibe products.”
“We-Vibe II Plus” maintains the iconic shape and feel of “We-Vibe II” – while offering several upgrades based on customer feedback. It is 100% waterproof, has 30% more power than We-Vibe II and charges in an USB-powered inductive charging base.
We-Vibe’s popular solo products have also been improved with input from consumers. Both the new Tango by We-Vibe and Touch by We-Vibe now feature a low-power alert light that gently pulses when less than 20 minutes of battery life remain. Both have a new charging cap that mates more securely than the previous generation, and both now charge via USB.
The new Touch by We-Vibe is now made with silky-soft silicone and is available in deep purple. Tango by We-Vibe has a new refined pleasure point and is offered in vibrant pink and blue.
Ottawa, Ontario — Standard Innovation, manufacturer of the We-Vibe® brand of sexual wellness products, is pleased to announce the final determination of the US International Trade Commission (ITC) in Investigation No. 337-TA-823. The ITC has ruled in favour of Standard Innovation on all accounts. The Commission has issued a general exclusion and cease and desist order against all infringing Lelo Inc. products.
The ITC ruling bans the import, sale, marketing, advertising, distribution, offer for sale, transfer (except for exportation), and solicitation of U.S. agents or distributors in the United States for all infringing Lelo products, including Tiani, Tiani 2 and PicoBong Mahana, and any other infringing products, including those not named in the investigation.
“Seeing We-Vibe officially acknowledged as truly innovative and having its patent legally upheld is the best news I can imagine,” said Bruce Murison, inventor of We-Vibe. “More than a decade of my life went into creating this product, and today my family and I can celebrate knowing its uniqueness has been recognized.”
“The We-Vibe team is extremely pleased by the Commission’s ruling,” said Danny Osadca, CEO, Standard Innovation. “We can now get back to what We-Vibe does best, inventing and bringing to market premium, body-safe sexual health products. Thank you to our loyal partners. We greatly appreciate the support you have given us throughout this case. We are also sincerely grateful to the ITC for allowing us to engage in this process.”
The ITC, a U.S. government agency, issued the order following its final determination that Standard Innovation’s U.S. Patent No. 7,931,605 is valid, that certain Lelo Inc. products, including Tiani, Tiani 2 and PicoBong Mahana, infringe more than 65 claims of that patent, and that the ITC domestic industry requirement is satisfied. The ruling affirms Standard Innovation’s valuable intellectual property rights covering the We-Vibe® line of products. The ITC has not yet released its detailed opinion; however, Standard Innovation will comment further upon receipt. The order is subject to a 60-day Presidential review process; however, the President rarely disapproves ITC orders.
The general exclusion order applies to all infringing products, beyond those named above, to protect the health and safety of U.S. citizens from products that are not manufactured according to Standard Innovation’s high standards.
Standard Innovation will continue to vigorously pursue legal actions against those parties who attempt to market and sell products that infringe its intellectual property rights. Legal actions for patent infringement remain ongoing in Canadian Federal Court and the U.S. District Court for the Southern District of Texas, where Standard Innovation will seek damages, a remedy not available in the ITC proceeding.
We-Vibe distributors and retailers with any questions or concerns should contact Standard Innovation at we-vibe@standardinnovation.com.
Standard Innovation was represented by Osha Liang LLP and Mayer Brown LLP before the ITC, and Osler, Hoskin & Harcourt LLP as world-wide coordinating litigation and intellectual property counsel.