06.03.2015 | Bath, UK – Fifty Shades of Grey has powered to the top of the social media charts in the same way that it dominated the box office. Research from digital advertising firm Pixability reveals that Fifty Shades of Grey material had more than 329 million views on social media in the run up to Valentine’s Day.

 


 
The Official Fifty Shades of Grey movie trailers and advertisements garnered more than 113 million views on YouTube. Speaking in an interview with Variety Magazine, Pixability’s Chief Technology Officer Andrea Goeldi said: “It’s the most successful launch from a trailer-view perspective in some time.”
 
Fifty Shades of Grey also enjoyed 3 million Facebook likes and 2.1 million Facebook shares. This kind of exposure on social media combined with record-breaking box office figures and unprecedented book sales has cemented Fifty Shades of Grey as a credible brand, instantly recognisable to people all around the world.
 
“The massive social AOBPR-ELJames-media reach for Fifty Shades of Grey demonstrates that the brand is the perfect and easy way to instantly engage with consumers in store and online,” said Lovehoney co-founder Richard Longhurst. “Fifty Shades of Grey is simply in a different league when it comes to consumer brand recognition.”
 
Lovehoney, the UK’s biggest online sex toy retailer, owns the exclusive global rights to manufacture all Official Fifty Shades of Grey pleasure products. The firm saw first hand the power of social media, experiencing spikes in sales after each trailer was released and has seen popularity for their items soar in recent weeks.
 
“We sold over a million Fifty Shades of Grey items in 2014 and we can already see that 2015 will be even bigger – sales in advance of the movie release and in the days that followed have surpassed all expectations,” said Longhurst.
 
Lovehoney has three Official Fifty Shades of Grey ranges: The Pleasure Collection, The Sensual Collection and the recently launched Red Room Collection, which consists of 10 high-quality leather bondage items inspired by scenes from the film.
 
The company worked closely with E L James to create all three lines and Lovehoney is credited in the Fifty Shades of Grey movie as official supplier of products seen in the Red Room.
 
For more information about stocking any of the Official Fifty Shades of Grey items and Lovehoney, please visit www.lovehoney.com.



28.05.2014 | Phoenix, Arizona, USA – Entrenue is introducing Bettie Page, the official pleasure products collection from the iconic erotic idol. Artfully representing Page’s telltale contradictory character, Bettie Page matches naughty with nice and shy with daring to bring retailers a series of BDSM essentials beautifully packaged to represent Page’s luxurious pin-up look.
 


 
The 10 SKU series includes essentials for fans of the dark and sultry beauty’s historic imagery, including paddles, crops, massagers, a blindfold and satin restraints. Each item is constructed and showcased with black-and-grey detailing and features the Bettie Page signature for authenticity – letting men, women and couples act out the once-scandalous fantasies inspired by their favorite pin-up. The line includes everything shoppers need to construct their very own bondage boudoir, including: Bettie-cutout LOW
 
• Buzzin’ Bullet vibrator and orgasm balm set
• Teasearama leather riding crop
• Vibro-A-Go-Go classic silicone vibrator
• Bad Girl blackout blindfold
• Picture This spanking bat
• Tied & Teased cotton bondage rope
• Sweet On satin restraints set
• Longing for Leather bullwhip
• Picture Perfect spanking paddle
• Wild ‘N’ Willing faux leather wrist cuffs
 
“The team did an incredible job putting this special line together and attention to detail was at the forefront of the design process,” Entrenue President Joe Casella said. “Each item is beautifully presented in lux pin-up-style packaging with exclusive collector’s cards and key chains for true Bettie Page fans to keep. The basic essentials are at a great price point and the Longing for Leather bullwhip is incredibly well made for true enthusiasts.”
 
Also available are free-standing displays that showcase the full Bettie Page line in its grey-scale glory with red accents for a pop of color and full-color cutouts of Page herself that will attract shoppers’ attention from across the store. For more information please visit www.entrenue.com.



11.02.2014 | Los Angels, California, USA – California Exotic Novelties announced the creation of two monthly newsletters: Toy Time Express and The Buzz.

 


 

Toy Time Express is CalExotics’ industry newsletter. It offers instructive articles to help increase sales at the retail level, product information, and company news as it pertains to the novelty industry on a B2B level.

 

The Buzz is CalExotics’ consumer, newsletter. Featuring articles written by the Expert Sexperts—The Love Birds, Jaiya, and Sunny Megatron—as well as product reviews, videos, and contests, the B2C newsletter reports on everything happening on Club CalExotics, the company’s online community.

 

Susan Colvin, President and CEO of California Exotic Novelties, says, “Toy Time Express is a great resource for our customers to use. People tell us they love sharing the articles with their sales staff. The Buzz is designed to be entertaining as well as informative and we hope everyone loves it!”

 

The two newsletters were first released several months ago with a soft launch. After evaluating their success, the company is proud to officially announce them, and encourages members of the novelty industry to utilize them.

 

Jackie White, Vice President of Sales for California Exotic Novelties, says, “I recommend subscribing to Toy Time Express if you work for a distributor, retailer, party planner, are a blogger or member of the trade media.”

 

To sign up for either newsletter, or both, visit the Sign Up for Newsletter Page on CalExotics’ website. To view the current and archived issues of Toy Time Express, visit the Newsletter Page. The most recent newsletter and past issues for The Buzz can be found on Club CalExotics’ Newsletter Page.



10.02.2014 | North Hollywood, California – Doc Johnson is now shipping iVibe Select, an array of powerful, luxurious pleasure products at a price everyone can afford.

 


 

The innovative designs available in iVibe Select are inspired by Doc Johnson’s best-selling original iVibe collection, offering a next-generation look and feel. The range of products offer intense vibrations powered by PowerBullet and are packaged beautifully, featuring a sleek, magnetic storage box, with a removable outer sleeve showing the product and attributes.

 

Fans love the original Pocket Rocket, now Doc Johnson has done it again, with a completely new spin – the iRocket. The iRocket is powered by PowerBullet with stimulating massage beads under its cap, perfect for clitoral massage. Made of soft Velvet Touch Silicone, the lush iPlay is curved for intense satisfaction to the g-spot. The iBullet has a comfortable handheld remote, and delightful velvet touch bullet. With a powerful, flexible clitoral stimulator and a waved shaft featuring independent rotation – the iRabbit has it all!

 

“We are incredibly proud of the iVibe family; the original iVibe collection continues to uphold iconic status in the industry.” says Doc Johnson’s COO and Product Development leader, Chad Braverman. “Bringing the iVibe Select range to market in the best materials, with remarkable power and function, has been an important project for us. Consumers are going to love these pleasure products.”

 

Available in Pink, Purple, and Black; each of the four powerful, velvet-smooth pleasure products boast seven unique multifunctions, featuring push-button controls, one-touch On/Off, and a waterproof design for versatile play. Hypoallergenic and phthalate-free.

 

For further information about Doc Johnson, as well as catalogs and supplements, marketing materials, signage, and customizable plan-o-grams, please contact Doc Johnson’s sales departments at: orders@docjohnson.com



16.01.2014 | Los Angeles, California – Coco took the spotlight as California Exotic Novelties, the world’s largest and most respected pleasure product manufacturer, unveiled the Coco Licious Collection at the ANME Trade Show. The industry’s premiere trade event, held January 11-13, 2014, gave distributors, retailers, and industry press a look at the newest pleasure products of the year.

 


 

ANME attendees and industry press gathered around the CalExotics’ booth on Saturday to meet Coco, see the collection, and toast the occasion with a glass of champagne.

 

Susan Colvin, President and CEO of California Exotics Novelties, says, “What an amazing event! We thank everyone who came to celebrate the new Coco Licious Collection with us at ANME. The excitement will only build as we prepare to release the toys in March. More fun events and personal appearances from Coco are in store for members of the novelty industry, as well as the public!”


The Coco Licious Collection consists of 12 items. Each is available in black and “Coco Pink”, which is a vibrant hue unique to these products. The items are all discreet, sensual, and made to help women and couples become empowered as they explore their sexuality.

 

Coco says, “It was incredible stepping in front of my wall of products at the ANME Show. Seeing the entire vision come together, after collaborating with Susan and her amazing team, was exhilarating. It was such an honor to be at the ANME Show and meet all the incredible people from the novelty industry. Everyone was so sweet and I had a blast hanging out!”

 

The Coco Licious Collection is scheduled for a March release. To stay up to date about the launch of products, for sales tools, and information about California Exotics Novelties, visit www.CalExotics.com.



Los Angeles, California – California Exotic Novelties heats up the ANME Show, January 11-13, 2014, at the Marriott Burbank Airport. Topping the list of festivities is the Official Unveiling of the Coco Licious Collection during the Coco Meet and Greet, Saturday, January 11, 2014. The company is also celebrating its 20th anniversary as a leader in innovation in the pleasure product industry. Additionally, many new collections and products will be showcased as CalExotics announces its January 2014 release.

 
Susan Colvin, President and CEO of California Exotic Novelties, says, “We’re heating things up this January at the ANME Show! We have a bunch of new collections and products that will be revealed. One of which, the exciting new Coco Licious Collection, will be unveiled by Coco herself as she joins us during the Coco Meet and Greet. We invite all our industry friends and associates to come by and join us in a champagne toast. It’s also a great way to kick off our 20th anniversary, which we’ll be celebrating all year long.”

 
Another highlight for California Exotic Novelites at the ANME Show, is the expansion of the incredibly-popular Entice Collection with the addition of fetish play gear. Called Entice Accessories, the line will feature decadent gear including intimate clamps, cuffs, masks and crops. New massagers are also being added to Entice, making it one to watch at ANME.
For the fellas, there’s the new Apollo Range. Men’s toys and body wear are the theme of this expansive collection made for today’s modern guy. The apparel styles appeal to a variety of tastes, and include briefs, boxers, and jocks. Show attendees should ask to see the Power Pump that activates with the touch of a button, and the mouth stroker with 30 incredible functions.

 
New items are also being added to the Embrace Collection. A huge hit from the July ANME Show, Embrace is affordable, luxurious, and boasts feature-packed products for today’s economically savvy shopper.
Additionally, California Exotic Novelties will showcase items from the revitalized Bendies line, from the ever-popular Body & Soul Collection, Booty Call, First Time, Gyration Sensations, Up! and many others.

 
Jackie White, Vice President of Sales for California Exotic Novelties, adds, “As always the friendliest sales team in the industry will be there to help our customers with anything they need. Come by our booth and find out about our latest Visual Merchandising Plans, to get a copy of our supplemental catalog, and to get a tutorial of all the wonderful sales tools on our website.”

 
For more information, visit www.CalExotics.com.



Los Angeles, California – California Exotic Novelties, the world’s largest and most respected pleasure product manufacturer, releases the entire Body & Soul Collection of products, now in stock and available for order.

Susan Colvin, President and CEO of California Exotic Novelties, says, “Characterized by body-friendly designs, stylish packaging, and the most popular features one could ask for in pleasure products, Body & Soul is quickly becoming one of our most popular collections.”

There are thirteen new items total. Among the most popular are the Body & Soul Rechargeable Lover and the Love Bunny. Both dual stimulators, they boast seven intense functions of vibration, pulsation and escalation. They are USB rechargeable with an included, magnetic cord that’s easy to use.

The Body & Soul Captivation is a fluttering, rotating massager designed for foreplay. It has three powerful speeds and a handy LED, push-button control.

Jackie White, Vice President of Sales, says, “Body & Soul is an absolute must-stock. The items are gorgeous, made of body-safe materials and have all the bells and whistles one expects from a company with a team of all-women product developers. These items appeal to woman and couples—the largest pleasure toy demographics.”

The Body & Soul 10-Function Transcend is built to please. It is a combination powerful body massager and vibrating bullet. The two can be used together or independently. It features 10 functions, a silky-smooth satin finish, and an easy to use push button controller.

“Body & Soul is a fast-growing collection that offers a lot of variety and versatility,” says Lupe Martinez, Account Manager for California Exotic Novelties. “Like our slogan states—there is ‘something for everyone’! The collection looks great on a wall together. Stores can take advantage of our free Visual Merchandising Plan for this, and other collections, to help them make a bold impact at retail.”

Also in the line are: Body & Soul Attraction, Seduction, Entice, Cherish, Affection, Infatuation, Inspiration, Passion, and Adore.

These and the entire selection of Body & Soul products are available now from California Exotic Novelties. To learn more and to find the Body & Soul Visual Merchandising Plan, as well as other sales tools, visit www.CalExotics.com.



Jopen, the premiere luxury pleasure product company, takes home the Innovative Pleasure Product of the Year Award in Design for Intensity.  Bestowed on the luxury brand by XBiz, the honor was received by the Jopen team on Friday night, January 11, 2013 at the Century Plaza Hotel in Century City, California, during the magazine’s annual awards show.

“What a great honor,” says Susan Colvin, President and CEO of Jopen.  “Intensity is such an amazing pleasure product which also boasts sexual wellness features.  The design is a careful collaboration between the all-woman design team at Jopen and the professionals who originally conceived of the Kegel exerciser.  Thank you to Alec and Mo Helmy, Sara Ramirez and Ariana Rodriguez, as well as the entire team for this incredible accolade!”

Intensity is a luxury product with both sexual wellness and pleasure benefits.  It targets Kegel muscles to tone and tighten as it delivers pleasurable satisfaction.  All Jopen products are designed with form and function in mind.

Robin Stewart, Brand Manager of Jopen, says, “Intensity created a phenomenal buzz in 2012 and this award is a testament to how far it has come over the past year.  Watch for more exciting, revolutionary pleasure products from Jopen in 2013!”

For information about Intensity, and other Jopen brands, please visit www.JOPEN.com.



XR Brands has been named 2013 BDSM Pleasure Products Company of the Year by adult industry media outlet XBIZ. This prestigious award recognizes the manufacturer for creating the broadest range of specialized product lines that cater to consumers’ unique needs within the fetish and BDSM realms. XR Brands makes it easy for retailers to expand their consumer demographic with high-quality niche merchandise designed by a company in the know.

XR Brands is the industry’s first manufacturer to develop quality comprehensive product collections that cater to underserved niche markets and sexual lifestyles. Bondage, sounding, electrostimulation and even enema play are just a few of the unique niches served, and this award helps establish XR Brands as retailers’ choice source for expanding inventory into these important niche categories.

Most recently the popular Master Series has swept the retail industry with a fully branded collection of sounding, chastity, sensation and other advanced domination wares that retailers and distributors now ask for by name.

“XR Brands is honored to be recognized in this prestigious category and would like to thank everyone who voted for us this year,” XR Brands General Manager Randy Alvstad said. “We are one of the few manufacturers dedicated to providing high-quality products that cater to ‘the lifestyle’ and other niche needs and we’re proud to see such positive feedback come from our colleagues and clients.”

XR Brands’ lineup includes Zeus Electrosex electrostimulation tools; Wand Essentials wand-style massagers and accessories; Size Matters enlargement and suction devices; Sex Flesh realistic masturbator sleeves; Strict Leather restraints, collars and BDSM tools; Clean Stream enema bulbs and accessories; and popular Master Series BDSM accessories for more advanced players.

The 2013 XBIZ Awards took place Jan. 11 at the Century City Plaza in Century City, Calif. and was hosted by adult superstarlet Tera Patrick.

For more information about XR Brands and its product lines, please visit http://www.xrbrands.com/.

For sales and product information please email Alvstad at randy@xrbands.com.