23.09.2015 | Wasserbillig, Luxembourg – pjur group has supported a huge promotion by Mauve Flower Foundation for Cervical Cancer awareness in Hungary. In every year they take part in a big sport festival with around 10 000 people to make them aware of their work. At this event, Mauve Flower handed out pjur med Premium and pjur med Sensitive Samples, Flyer and a small book about cervical cancer to the interested visitors, who had to solve some little task around the topic cancer prevention.
„After cervical
cancer therapy, during the menopause or if they suffer from vaginism, women really need pjur med lubricants”, says Icó Tóth from Mauve Flower.Up to 700 women visited the booth. “It was a busy day but full of high emotions. We met a lots of affected women and others, who were healthy and all of them were very open and wondering of Mauve Flower and things around us! It was a good day for everyone, and these times we know very much why we do this: Because we want to save women from cervical cancer and make them aware of prevention. We met fantastic mothers, grandmothers, daughters and friends. This event is a great opportunity to get to know all these people. Next year we will definitely participate again”, Icó says.
Besides its engagement in different events, pjur med and a retailer in Hungary have arranged that for every pjur med bottle, a donation is given to Mauve Flower Foundation. The cooperation with the Mauve Flower Foundation was initiated with the help of the Hungarian wholesaler and pjur customer Debra-Net Ltd..
23.07.2015 | Wasserbillig, Luxembourg – The highly visible black and yellow pjur booth at the ANME Founders Show attracted a whole host of visitors. The show was a big success. A highlight of this year’s show was the focus on the “money makers”, six of the top selling products in the US market. This was a doorway to sales growth. The giveaways (swag) from pjur were received with a smile. Every visitor to the premium lubricant company’s booth received a high-quality linen bag that stuffed into a mini bag- the new “bagitto” along with a bright yellow frisbee for a fun pjur summer.
pjur also
gave away plenty of product samples along with its famous thick note pad and famous yellow dot-topped pen. The customers also enjoyed a hot espresso at the “pjur Gold Bar” along with a small bar of German chocolate dressed as a gold ingot to celebrate pjur’s 20th anniversary. pjur’s booth also featured the Gold Campaign showing the free displays and point of sale packages available to all retailers. This year, pjur is giving away real 20-gram gold bars in the USA, Europe, and Australia.At the trade show pjur also received the “Best Lubricant Company of the Year” award from Storerotica. “We’re proud to accept this coveted award”, said Richard Harris, CEO of the pjur group USA. “We won this award for all the hard work we carry out every day, and for our total commitment to the pjur brand. A big thanks is also due to all our loyal customers as, without them, we would never have achieved this award.” More information on pjur can be found on www.pjur.com.
15.07.2015 | Ottawa, Ontario, Canada / Wasserbillig, Luxembourg – pjur group and We-Vibe announced a partnership to launch two new co-branded products, We-Vibe Lube – made by pjur and We-Vibe Clean – made by pjur. Especially created by pjur for use with We-Vibe products, We-Vibe Lube – made by pjur is a premium, water-based personal lubricant and We-Vibe Clean – made by pjur is an alcohol-free cleaning spray.
Both companies
will spotlight the new products these days during ANME in Burbank, California on July 12-14, 2015. The products are available to retailers in the EU in September and in October for those in North America and Australia. “We-Vibe has found a perfect partner to help ensure that our customers get the best possible We-Vibe experience,” said Frank Ferrari, president of Standard Innovation, creators of the We-Vibe brand. “pjur’s premium quality and global reach make great bedfellows for We-Vibe, extending our product line into the premium personal lubricant and cleaner space.”“The core competencies of both companies have come together for the benefit of We-Vibe customers around the world,” said Alexander Giebel, founder and CEO of the pjur group. “These products have been specially created for We-Vibe and tested for compatibility by a leading German laboratory. We’ve also designed unique packaging to appeal to the We-Vibe shopper.”
We-Vibe Lube – made by pjur is a premium water-based lubricant specifically for use with We-Vibe products. It enhances the ease and comfort of intimate sexual activity by providing additional moisture and long lasting lubrication.
The alcohol-free We-Vibe Clean – made by pjur is created for gentle hygienic cleaning for adult pleasure products. The dermatologically-tested spray reduces odor and is formulated for use with materials sensitive to alcohol such as latex, rubber and silicone. Both products are sold in 100ml bottles.
For more information on these products in Canada or the US, please contact We-Vibe at customercare@we-vibe.com. For all other global territories please contact pjur at sales@pjur.com.
11.05.2015 | Wasserbillig, Luxembourg – On May 5, pjur held the third draw for the pjur Go for Gold winners in the United States, Europe and Australia. This time, the winners of the b2b competition were the shops Bossy in Poland, Patricia’s Erotic Boutique in the United States and Good Vibrations (Adult Erotica) in Australia. And Katie from Minnesota (USA), Volkmar from Steinbach (Germany) and Jessica from Perth (Australia) are the lucky winners of a 20-gram gold bar.
pjur also has fabulous pictures of the delighted previous winners:
Mark Lawrence, Store Operations and Purchasing Manager at Clonezone in Britain, was thrilled with his b2b win: “We’ve always been huge fans of pjur at Clonezone. Many thanks for the incredible party pack, we look forward to exploring the taste(s) of Germany!”
And Teresa, Shop Manager at Naughty But Nice in Australia, was also delighted with her party package: “We are delighted to have won the competition and looking forward to our proper German Party with all of all of our staff. It’s going to be a huge night and thanks to pjur for all the prizes.”
Rocky, Sales
Manager at Pride Factory in the United States, won a gift certificate worth 1,000 US dollars in the b2b raffle: “pjur has been one of our best brands for 10 years, and we’re still impressed by the quality of the products. That’s why we’re even more excited about the great prize!”The b2c winners were also thrilled and grateful for the gold bars, “I am so happy! I will protect this gold piece because it is the most precious prize I have ever won. It will be my lucky charm! I never thought that I could be so lucky to win such a great thing. But now I believe that everything is possible! Thank You so much!”, said winner Violeta from Lithuania.
Jennifer from Adelaide, Australia was equally pleased: “It was so unexpected to win the gold bar from pjur, it is paying for my truck license! I had heard great reviews from friends about pjur lubricants, so I tried and loved them. And I won a gold bar – simply awesome!”
Vanessa from Australia won one of the extra gold bars at the AdultEx: “WOW! It was amazing to attend the raffle and win a Gold Bar. Thank you to pjur for such an awesome prize”
The pjur group will delight its customers this year. If you’d also like to be one of the lucky winners, sign up at www.pjurGold.com and www.pjurGold.com/b2b.
30.04.2015 | Wasserbillig, Luxembourg – Effective immediately, pjur can be seen on Primetime TV in ad spots on the well-known German channels Pro7 and Sat1. Online distributor Amorelie is starting a new film campaign for the female target group, which includes a recommendation for pjur Woman.
“We’ve captured the attention of the mainstream modern buyer group through our cinema ad spot with Fifty Shades of Grey, various projects and recommendations from b2c magazines such as Cosmopolitan or Closer. So, we’re thrilled to be shown again in the Amorelie ad at the best broadcasting time”, says Alexander Giebel, founder and Managing Director of the pjur group.
In the past,
Amorelie has often worked with pjur, and even shown the premium products from the Lux-embourg company on TV. “pjur Woman is one of the best sellers in our shop, which is why we decided to include the product in our ad spot”, explains Philippa Koenig, Director of Brand & Buying of Amorelie.You can find the ad on YouTube: https://www.youtube.com/watch?v=wV6VNmsJng4
28.04.2015 | Gold Coast, Queensland, Australia – The pjur group celebrated its 20th anniversary at Adult Ex in Australia with a spectacular Go for Gold promotion. The pjur group have attended ever Adult Ex B2B show, since its inception 11 years ago and to celebrate pjur hosted a Go for Gold bar, with free German beer and coffee, culminating in the raffling of 2 x 20g gold bars at the show.
The winners of
the gold bars were Hung Li, from Erotic Adult Centre Victoria, and Vanessa Allen, from Naughty But Nice Queensland. Vanessa said “WOW! It was amazing to attend the raffle and win a Gold Bar. Thank you to pjur for such an awesome prize”. Naughty But Nice also won the German beer party and gift vouchers for their store, which will be held next week.Alexander Giebel, CEO and founder from pjur group commented, “We are delighted and honoured to celebrate our 20th anniversary of enhancing pleasure with our Australian and New Zealand customers. Having a dedicated pjur group Australia office has been a great success and resulted in increased training and development of our range with our retailers. The response to our Go for Gold promotion, and raffling off the two gold bars during Adult Ex was outstanding!”
The draw for
the next gold bar and German beer party is in eight days. The campaign was created to generate new and return customers to the retail stores and online stores, and runs until the end of the year. Every store can enter into the competition to win the German beer parties, and gold bars. You only need to enter the competition once to be in the draw for the rest of the year.
23.04.2015 | Wasserbillig, Luxembourg – pjur was presented at the stand of its Asian distributor GZ Banquet Mecca, during the most important Adult Convention in Asia, the ADC Expo in Shanghai. Jordan Weiser, pjur group’s Director of Sales in Asia was on site and unveiled pjur products and PoS materials to customers. Above all, visitors loved the 10 ml version of pjur superhero Spray, which was specifically developed for the Asian market.
“pjur superhero
is one of our bestsellers in Asia and a lot customers asked for a smaller “to go” version of the spray, so we listened to their advice and delivered. We immediately received fantastic feedback during the show and I believe the 10ml bottle will be great success here”, says Jordan Weiser.The first day of the convention was reserved exclusively for b2b visitors, while the following days were open to the general public. “The b2b only concept always works in my opinion: we get the opportunity to achieve great sales and clients are happy that they could personally test our products without the louder atmosphere from the general public.” says Jordan Weiser.
pjur products were also a real eye-catcher at the stand of Orange Adult, China’s largest retail chain for erotic products, and sales representatives were more than satisfied. For more information on pjur please visit www.pjur.com.
10.04.2015 | Brisbane, Queensland, Australia – The pjur group has drawn the first Australian winners in their Go For Gold Campaign. Naughty But Nice Adult Store in Taringa, Queensland, won the retailer price of a German Party and gift vouchers of AUSD 950. The manageress Teresa said “We are delighted to have won the competition and looking forward to our proper “German Party” with all of our staff. It’s going to be a huge night and thanks to pjur for all the prizes.”
Jennifer Howard from
Adelaide won the first gold bar worth over AUSD 1000. Pictured in Black Knight Erotica Store Jennifer said “It was so unexpected to win the gold bar from pjur, it is paying for my truck license! I had heard great reviews from friends about pjur so I tried it and loved it. And I won a gold bar – simply awesome!”Anyone who hasn’t registered yet can still participate in both contests. There are many more gold bars and major retailer prizes to be drawn in 2015. Plus any staff can enter into the consumer competition as well.
To enter register now at www.pjurGold.com/b2b and request your personal, free PoS kit with posters, shopping bags, displays, Go for Gold display and much more to best utilize the campaign for the success of your business! To enter into the Go for Gold consumer competition,
enter at www.pjurgold.com. The next draw will take place on May 5th!Important: If you’ve already registered, you don’t need to do it again! Your name will be entered for all of the drawings all year long.
26.02.2015 | Delmenhorst, Germany – The hot new March issue of Sign Magazine can now be viewed online. There are again some interesting recent developments to report about.
After the film release of “50 Shades of Grey”, fetish lovers around the world and the erotic trade are in a real “Grey-fever” and kinky toys and products have become more asked for than ever. It is a good time for the Scandal and Entice collections by California Exotic Novelties, which offer even more fetish fun now with a lot of new products. In this issue, we have a look at some of these in detail. Shots Media has another kind of kind in store. Having entered into a cooperation with Electra Stim, they can provide something for advanced users who are curious about getting deeper into variations of electro stimulation.
Especially for the gay fetish sector, Tom of Finland’s iconic artwork was converted into a product line by XR Brands. While fetish is becoming even more of a trend, sexual wellness is, too, like at Net1on1. You can find more about the most recent trends in our interviews and reports about and with pjur, Doc Johnson, Dusedo, ABS Wholesale, Topco Sales and many more. In our Star Talk, Jean Pallett told us about mishaps on set and his autobiography. In our Personality Talk, Jeff Baker from Magic Silk explained how he sees success.
You can find the new issue here (after login):
Sign Magazine Europe March
18.02.2015 | Wasserbillig, Luxembourg – pjur Woman is being hailed in the German edition of Cosmopolitan as the perfect massage tool. In a recent article offering massage tips, the editors of the biggest women’s magazine in Germany recommend pjur’s bestselling product for her.
pjur Woman was
specially developed for women’s tender and sensitive skin, leaving behind a silky smooth feel. The silicone lubricant is perfect for erotic massages thanks to its long-lasting lubricating effect. Many tantra and massage studios rely on pjur Woman because, in addition to its excellent lubricating properties, it contains no fragrances or preservatives, making it particularly skin-friendly.“We are delighted that Cosmopolitan has confidence in our product“, says Alexander Giebel, CEO and founder of the pjur group. “Particularly in Germany, businesses should be anticipating an increased demand – as our experience with the most recent launches has taught us.”
In the past, the magazine has recommended pjur med After Shave Spray, pjur espresso and pjur Cool products to its readers. You can find additional information on pjur at www.pjur.com.