04.05.2015 | Bath, UK – Online sex toy retailer Lovehoney has sent three couples to their choice of European city for a Fifty Shades of Grey-inspired weekend. The couples were picked at random after taking part in Lovehoney’s European Bondage Survey last year. It was the biggest survey of its kind, racking up over 9.000 responses from people all over Europe.
The winners were Gregers Ebert from Norway who took his wife to Celle, Germany, Sophie Payne from
England who took her boyfriend to Paris (see picture), France and Mandy Richards from England who took her husband to Edinburgh, Scotland.Mandy and her husband Paul were in disbelief when they discovered they had won a trip to a European city of their choice. Winner Paul said: “I remember going back to the website just to check it was real. I think I am still a little shocked I won, even now.” He continued: “Edinburgh is the most beautiful city to visit leading up to Christmas, with the German street market and ice skating rinks to explore. We’ve visited many times before, but this trip was special!”
Mandy also
shared her experience with us: “The highlight of the trip was finally finding our five-star penthouse which was nestled away in the middle of the Royal Mile and opening the doors to our balcony – the view over Edinburgh was absolutely breathtaking. As the sun went down, Edinburgh changed to a glow of lights and music. It was fantastic.”She added: “I want to thank Lovehoney for such a special Fifty Shades-inspired weekend that I will never forget.”
Lovehoney’s European Bondage Survey revealed that Britain was the most sexually liberated nation in Europe after a massive 60% of respondents claimed that they had tried some form of bondage. In comparison, only a third of couples in Germany and and a quarter of couples in Spain have tried it.
Other interesting stats to arise from the survey were that three quarters of women (75%) and just 21% of men across Europe have read at least one of the Fifty Shades books. Four out of ten couples said that their sex lives had improved as a result of Fifty Shades of Grey, and a quarter (26%) said it had made them more open to experimentation. One in eight people (12%) said reading the books had given them a higher sex drive.
Lovehoney’s
co-owner said Neal Slateford said: “Fifty Shades has made the whole world lighten up about sex and particularly couples in the UK. We used to be known for our restraint and our stiff upper lip – now this survey shows we are the most sexually liberated of Europe’s major nations.”Slateford added: “What is indisputable is that Fifty Shades of Grey has changed the whole sexual landscape right across Europe. What might have previously been considered ‘kinky’ or extreme has now become just a normal part of millions of couples’ sexual routines. Couples are being far more open about sex and are far keener to experiment.”
Lovehoney has three Official Fifty Shades of Grey ranges: The Pleasure Collection, The Sensual Collection and the recently launched Red Room Collection, which consists of 10 high-quality leather bondage items inspired by scenes from the film.
The company worked closely with E L James to create all three lines and Lovehoney is credited in the Fifty Shades of Grey movie as official supplier of products seen in the Red Room. For more information please visit www.lovehoney.co.uk.
Ottawa, Ontario — Standard Innovation, the designer and manufacturer of the We-Vibefamily of sexual wellness products, is celebrating the five year anniversary of the world’s No. 1 selling couples vibrator. The We-Vibe couples product line has achieved sales of over two million units, is available in 50 countries on six continents, and has been recognized with nine prestigious industry awards.
“When Bruce Murison invented the worn while making love couples vibrator, it was a revolutionary breakthrough,” explains Danny Osadca, CEO. “Aware of the value of his unique invention, Bruce had the foresight to spend his limited capital on applying for and obtaining a patent. Since then, thanks to our exceptional channel partners, the company has grown exponentially and transformed the couples product category. As a result of Standard Innovation’s unwavering focus on innovation, quality and safety, We-Vibe is now a globally-recognized and trusted mainstream brand.”
Standard Innovation commercially introduced the patented worn while making love device to the adult industry at the International Lingerie Show (ILS) in Las Vegas in April 2008. Orders were hand written in a small logbook. Once back at their in-home office, the three-person team—inventor Bruce Murison, Standard Innovation co-founder Melody Murison and the company’s first employee, Hilda Brownlee—assembled and inspected each We-Vibe, individually packaged and then shipped orders with 30-day terms. “We had our fingers crossed,” recounts Hilda, “hoping that the retailers would like the product, send us payment and tell friends and colleagues about the We-Vibe.”
In short order the We-Vibe won accolades taking the 2008 Eroticline Award for “Most Innovative Product” and being named “Toy of the Year” by Talk Sex renowned sexpert Sue Johanson. Over the next five years, the We-Vibe made it to the Oscars and on Dr. Oz. The Company brought two new generations of the We-Vibe to market and launched a solo line of products, all the while transforming the adult novelty industry with its innovative design, attention to quality and commitment to body-safe and eco-friendly products.
For more information visit www.we-vibe.com or www.standardinnovation.com
XR Brands invites retailers into its playroom with the Greygasms collection of sensory and bondage accessories with a dark and sultry twist. The high-quality line of sashes, ties, kegel balls and bondage and sensory tools feature stylish construction and approachable design with a cohesive look that captures the romantic side of BDSM.
The Greygasms collection makes it fun, easy and sexy for couples of all lifestyles to live out famous romantic storylines with the masks, silk sashes, restraints and more they love from their favorite erotic fiction. The Greygasms line’s darkly enchanting packaging and merchandising entices shoppers to take a closer look and enjoy a unique sultry fairytale on each box that promises an extrasensory experience and an irresistible sale.
“We created this line knowing that many, if not most, Greygasms consumers are new to this side of sex play but intrigued by the erotic themes of recent popular fantasy romance novels and films,” XR Brands General Manager Randy Alvstad said. “We married their favorite dark romance themes with BDSM essentials like silk sashes, ball gags, restraints and massage candles to give fans exactly what they’re looking for!”
Greygasms features 26 premium product designs with more planned for debut later this year. Popular items include the silk tie, sashes, kegel balls and a variety of blindfolds and masks.
“Our design team took time to research our target consumer and truly get to know the characters in the fan fiction and erotic series that have inspired shoppers around the world,” XR Brands Brand Manager Michael Merrill said. “This ensured we released the most comprehensive and thoughtful collection without pigeon-holing ourselves into a specific category. And to sweeten the deal we adorned each package with an arousing quote from the father of erotic arts, the Marquis de Sade.”
To view the full Greygasms collection, please visit http://greygasms.com/.
For sales information please email Alvstad at randy@xrbands.com.
The recent XBIZ Awards – held in Los Angeles, California – saw two more awards added to Planet Earth’s catalogue, thanks to FixSation and XR Brands.
FixSation, this year’s must-have couples toy, won the award for Best Couples Pleasure Product of the Year whilst XR Brands, known in the UK for Wand Essentials and Clean Stream, won BDSM Pleasure Product Company of the Year.
Wowing the judges with its unique take on couples pleasure, FixSation has been designed so that it provides clitoral pleasure without obstructing the vaginal entrance. This increases comfort for both partners and ensures that the FixSation vibrator does not dominate the experience and ruin intimacy.
XR Brands won favour after the introduction of the Master Series, which followed other successful BDSM products like Size Matters pumps, Clean Stream enemas and the sensational Zeus Electrosex range, which recently underwent a rebranding exercise which formed a platform for the launch of a collection of new accessories.
Speaking about the awards, Louise Boote, Managing Director for Planet Earth, said: “Planet Earth maintains its stance as a market leader when it comes to predicting consumer trends and these awards illustrate we continue to be ahead of the market when it comes to sourcing products and helping our partners build their brand.
“It has been a pleasure working with XR Brands and FixSation over the last twelve months. Both companies offer fantastic products that consumer’s love, which makes our job easy. They deserve the success and to win such a prestigious award for all of their efforts.”
Both FixSation and XR Brands’ products are available exclusively through Planet Earth, current holders of ETO’s Best Adult Pleasure Products Distributor and the Erotixxx Award for Best Product Assortment.
For more information on Planet Earth and to place your order for the Verspanken male masturbator, contact Planet Earth on +44 (0)1924 333 320 or email sales@planetearthwholesale.com. You can also connect with Planet Earth via Twitter @PlanetearthUK and Facebook www.facebook.com/PlanetEarthWholesale
Sportsheets and its popular Door Jam Sex Sling were recommended in the Huffington Post Canada’s sexy holiday gift guide featuring sexologist Dr. Trina Read’s personal suggestions for spicing up the holiday season. Part of an “Adult Toys for Every Personality” column, Dr. Read urged the importance of foreplay and editors suggested the Sportsheets Sex Sling as an easy and safe sex aid that can help couples try new positions.
“Yes, we’ve all heard about Pamela Anderson and Tommy Lee’s sex swing, but for those who have thought to themselves, ‘I bet that could create some pretty cool positions, this could be the gift for you,” The Huffington Post Canada described. “We particularly love that it’s so easy to put up and take down, meaning no awkward moments when the in-laws come over.”
The Sportsheets Door Jam Sex Sling lets couples take their sex lives to new heights– literally – with an adjustable system that fits any solid door. This Sex Sling features a soft seat that pivots for comfort and control with supportive foot straps and handgrips for instant leverage, allowing for new positions and deeper, more satisfying penetration.
“Our Door Jam Sex Sling has been flying off store shelves since its initial debut and remains one of our top-selling positioning devices – especially during the holiday season,” Sportsheets President Julie Stewart said. “We’re so pleased that this effective sexual enhancement tool was recognized by such a respected resource and to have one of our supporting retailers, Pinkcherry.ca, named as the place to find it!”
Dr. Read’s full article and accompanying holiday gift guide can be found online at http://huff.to/QAEGjf
For more information about Sportsheets® and the Door Jam SexSling, please visit http://www.sportsheets.com.
JOPEN and KEY Pleasure Toys announce an exclusive partnership that introduces a new line of affordable luxury pleasure products. The new collection was unveiled during a special JOPEN customer-appreciation dinner on the eve of the International Lingerie Show, held September 9th, at the RIO Hotel in Las Vegas.
Susan Colvin, President and CEO of JOPEN, says, “We’re proud to introduce the KEY pleasure products. These toys are the perfect balance of form and function made of super-soft, premium silicone, with a stainless alloy emblem of quality and glass-like handles.”
“As the market matures, women and couples demand more from their toys. That means sophisticated design with better function and better quality at an affordable price,” shares Jesse Adams, who leads KEY’s product development. “At KEY, we are in the unique position to deliver just that. Our women and couples led design team operates at a 16,000 square foot R&D facility dedicated to developing the very best pleasure products.”
KEY’s designs balance super-soft premium silicone with real stainless alloy metal and glass-like handles to forge a new look that is recognizably “KEY”.
“It’s been a great collaborative effort with two years of team work between us and the KEY crew,” says Jackie White, Vice President of Sales for JOPEN. “Jesse, Jennifer, and Kenny have taken pleasure to the next level with these exciting new products!”
“We are very excited and proud to have teamed up with one of the leading and most respected companies in the industry,” adds Jennifer McEwen, KEY’s brand manager. “JOPEN’s commitment to customer satisfaction, business ethics, and unmatched perspective as an expert team of women made it clear to us that there is no one better to bring KEY Toys to the worldwide market.”
The products will be available exclusively through JOPEN and authorized JOPEN retailers. For sales inquiries and orders, please contact Robin@JOPEN.com.