STOREROTICA and SIGN Magazine Announce International Partnership

19.03.2014 | Clearwater, Florida, USA – STOREROTICA, the leading trade magazine for adult retailers across North America, has entered into an editorial cooperation agreement with SIGN Magazine, one of the biggest European B2B magazines for the adult industry, in a concerted effort to grow market share, broaden general readership and enhance overall advertiser exposure in both publications. By coalescing editorial, adult retailers are guaranteed to experience new areas in the pleasure product industry worldwide.



Based in Delmenhorst, Germany, SIGN Magazine is in its fifteenth year of servicing over 10,000 businesses across Europe, Asia and Australia. SIGN Magazine is published monthly in both a European version (with English language) and a German version to cater to a variety of retailers internationally.


STOREROTICA, the bimonthly trade magazine for the U.S. adult industry, has been read by over 6,000 adult retailers, distributors and vendors across the US and portions of Canada for the last seven years. STOREROTICA also hosts the annual STOREROTICA Awards at the ANME Founders Show each July as well as the fall International Lingerie Show.


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“We are looking forward to the cooperation between these two great magazines,” says Patrick Mallaise, Director of Sales and Marketing for SIGN Magazine. “This is a unique opportunity to give European customers and readers of Sign Magazine a better understanding of the American market, and American customers and readers of STOREROTICA a better understanding of the European market. We are confident that this will be a win-win-situation for both magazines.”


Beginning with the April issues of STOREROTICA and SIGN Magazine, both publications will share industry news, product reviews and other related information regarding each magazine’s respected cross sector, including coverage at industry trade events held throughout the year.




“This endeavor with SIGN Magazine represents a turning point for STOREROTICA,” says STOREROTICA’s Business Development Coordinator Kristofer Kay. “Each issue of our magazine is meant to elevate our advertisers and their products, while providing the most pertinent information to our readership of dedicated retailers. Working with Sign Magazine not only bolsters our goals, but grants us extraordinary access to the rapidly-expanding European adult retail scene.”


Combined, STOREROTICA and SIGN Magazine reach close 16,000 adult retailers bimonthly.


For more information on STOREROTICA, please visit or call (727) 723-8827.
For more information on SIGN Magazine, please visit or call +49 (0) 4221-9345-21.