Scala fair great success

17.03.2014 | Almere, The Netherlands – On 9 and 10 March Scala Playhouse welcomed visitors to discover their senses during the Scala Fair. The theme was found in every aspect of the fair with games where the visitors could win all kinds of prizes. The winners of these games will be informed personally and the winners will be presented in the May issue of PLAY magazine.



Discover your senses


The theme was easy to find everywhere in the showroom of Scala Playhouse. Visitors could taste all kinds of things like French macaroons at the KissMe booth, Sparkling wine and strawberries at the Mae B booth and energy drinks from Stimul8. In the evening of March 9th there was a party for visitors with cocktails, a salsa band and exotic acts like limbo dancers.


New offers


Scala Playhouse presented new services at the fair like the new drop shipping service and the private label service. Are you interested to start your own web shop very easily without high starter costs or would you like to have your own private label for a toy range or lingerie range? Ask your sales representative at Scala Playhouse for more information.


TOYJOY rebranding


Having the former Scala Fair with the announcement of TOYJOY being under construction, Scala Playhouse was proud to unveil the colorful boxes at the Scala Fair. The responses were overwhelmingly positive! All TOYJOY Classics toys are now presented in a box that looks like a milk carton. The TOYJOY Classics are now available at


New lines, products and brands


Suppliers from all over the world came to The Netherlands to present their new lines and products at the Scala Fair like We-Vibe with their new POS materials, Pipedream and Calex with new products and Bijoux Indiscrets being introduced at the Scala Fair as a new brand.2014-03-14 Scala Fair great success


Successful fair


Berry Koldewijn: “Like always everyone at Scala Playhouse took a great effort to welcome our guests at the Scala Fair. We had great responses to the way we emphasized our theme, our new offers and we had even more visitors that last time. A great sign in the market for us, because it shows that more and more retailers are interested in the way we work together with our partners and clients.”