Pop Superstar Katy Perry gets 50 Shades of Kinky with XR Brands

17.02.2017 | Huntington Beach, California, USA – XR Brands has teamed with pop superstar Katy Perry for the promotion of new single ‘Chained to the Rhythm,’ shackling disco balls to landmarks across the country using Kink Industries’ heavy-duty cuffs and chains. Perry’s creative team sent fans a powerful message with XR Brands’ steel shackles that culminated with a clever political statement at Grammy Awards – and once again, XR Brands has made it into the mainstream.

Perry’s creative team sent her loyal fans on city-wide scavenger hunts to find a series of glittering orbs, each expertly bound to the ground using XR Brands’ blacksmith-made steel shackles. Once discovered, fans could plug in their headphones to get a sneak peek at Perry’s groundbreaking new single, ‘Chained to the Rhythm,’ and dance like everyone’s watching.

“Katy Perry had a special vision for the promotion of her new single and we knew exactly what she’d need to make the most impact – our toughest stainless steel shackles,” said XR Brands VP of Sales and Marketing Rebecca Weinberg said. “‘Chained to the Rhythm’ is a strategically political anthem that urges listeners to see beyond their rose-colored glasses and it was an honor to help Katy promote and celebrate her important message across the country.”

XR Brands’ heavy-duty restraints are a favorite among kink and BDSM fans worldwide and have made it into the mainstream thanks to Perry’s fun vision. Available from popular brand Kink Industries, these shackles are custom-made of heavy-duty stainless steel with a chrome finish and hex key for a secure fit.

View the item here. To order or learn more, please visit www.xrbrands.com.