New face at Scala Playhouse

Almere, The Netherlands – Scala Playhouse is expanding and growing rapidly and therefore invited Berry Koldewijn to join forces with Serge van der Hooft (CEO Beate Uhse) as Director of Wholesale. Koldewijn has been working for the Beate Uhse company for 8 years, where he was responsible for the retail part of the group and managed to apply a successful and profitable formula. Scala Playhouse is the wholesale part of the Beate Uhse group, where Berry Koldewijn is managing the company with his expertise in sales, retail and merchandising. Berry Koldewijn: “my main focus will be on the professionalisation and the international
expansion of Scala Playhouse. Because of my extensive experience in retail I know how to communicate with entrepreneurs but I am also aware of the needs of their
customers. Also the market is changing and will keep on changing quickly, so it is important to focus on this growing non-traditional market. Scala Playhouse is
consistently working to meet with the market demand and is ready to serve the latest, suitable products and give you the best service possible.” Serge van der Hooft, CEO of Beate Uhse says: “Berry has a large knowledge of the erotic market and its products. His retail experience is a valuable asset to our company
and with his expertise we will be able to achieve our goals. We welcome Berry to the team and wish him the best of luck in his new position.”
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